Sports Marketers Misguided Approached: What About the Ladies?
Sports Center was on last night. Again. When I asked my husband how Plaxico Burress could possibly be in Jets training camp when he was supposed to be in jail, he was kind of surprised that I even know...
View ArticleNASCAR Adds Gaming to Spice Up Social Strategy
Car Town Facebook NASCAR Sprint 1Race Menu e1321020125141 NASCAR Adds Gaming to Spice Up Social StrategyNASCAR is known for its strong presence in the social media community. With multiple Facebook and...
View ArticleExamining the Winter X Games Social Assets
The Winter X Games is a social gold mine with its huge following, young participants and high volume of multimedia content available. For the most part, the X Games has recognized and capitalized on...
View ArticleSuperbowl Ad Recap: Did the Ladies Feel the Love?
Well, the water cooler reviews are officially in. Career Builder ad: funny. Honda CRV ad: nostalgic. Chrysler ad: polarizing. David Beckham for H&M ad: misunderstood (pun intended). My overall...
View ArticleIMRE Sports Research: Sports Fans to Follow March Madness through Social...
Our March holiday is here once again: March Madness, where basketball loyalists and casual fans alike fill out brackets, participate in office pools, and root for schools they didn’t know existed to...
View ArticleLondon: Marketing Battleground
The countdown is on. Only 140 days until the start of the XXX Olympiad on July 27th. All eyes were on London last week as the giant Olympic Rings were towed on The River Thames as part of the city’s...
View ArticleLondon 2012 – The Digital Olympics
As the Olympics kicked off last weekend, fans around the world tuned in to watch top athletes perform, but how they’ve tuned and will be tuning this year will be radically different compared to past...
View ArticleWhat is sports chiropractic
What is sports chiropractic? This refers to a special section of sports health and medicine. It often involves various certification and coursework procedures before one become a qualified...
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